What if the world ends tomorrow?Commercial for "Anxiomedin"

Anxiomedin is a medicine for anxiety. The market for sedatives and anti-anxiety drugs is saturated in Ukraine. Competitors focus mainly on areas of stress and irritability, and communications emphasize the treatment of stress symptoms. They show primarily boiling points — breakdowns and nervousness at work and home. ​ 

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We decided to look at the problem from a different angle and focus on the moment that precedes the extreme explosion of emotions. It's about anxiety and its popular manifestation, self-winding, which became the idea of the video. To convey the tension that a person feels during anxiety, we shot the commercial in the style of a psychological thriller.